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The Fred Factor

The Fred Factor Book Cover The Fred Factor
Mark Sanborn
April 20, 2004

The “Fred Factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:

• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself

It’s a short read. It’s like not even 100pages. Super fast read. It’ll change your mindset on how to work with customers.


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